Google acquires DoubleClick
Yesterday Google announced that they have agreed to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion cash.
MSN was reported to be in a bidding war with Google to acquire this company, but as in a lot of other big buys, Google comes out as the winner.
With this buy Google, gets a hold of DoubleClicks advertising software, their customers and their network.
This is interesting news and it really shows that these big acqusitions will keep coming. It is good being a web entrepreneur these days. When is it my turn?
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About Andreas Bard
My name is Andreas Bard and I am a web entrepreneur, writer and blogger. On this blog I write motivational articles and aim to help you on your way to success with your business venture.
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