Building your trademark

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A name is just a name, unless it is given unforgettable meaning. This is the one and only truth when it comes to the world of entrepreneurship and marketing. As such, it can be said that a great portion of concern regarding the whole business building scheme focuses on making a certain trademark or brand known. Often, this is done through announcing certain credentials and executing logical propagandas which will cement the trademark or brand name of the item in the memory of every consumer in the world.

 

To do this, you must make a good impression regarding your product or service. Although many people think this is rather dogmatic, it always helps to produce positive results especially at the earlier run of your business. Most of the time, a consumer tries out a new brand just for the heck of it. Thus, actually satisfying them will prove to be memorably unexpected. As such, this blank point of positive emotion will be your primary portal to their subconscious.

 

Sadly, first impressions do not last, especially if you are talking about worldwide gain and profits. This is where advertisements get into the picture. The first step in advertising towards brand making is the set up of ambient advertisements. Ambient ads consist of tarpaulins, posters and banners. Most of the time, these are readable items which most consumers do not pay much attention too, even if they see them often. However, such exposure to your marketing tools will subliminally embed your brand in their heads.

 

After the ambient ads have been placed, it’s time for you to hit branding promotions big time. Mainstream advertising is one of the best ways of solidifying your trademark or brand in the market. It works in three ways.

 

First, it reinforces the subliminal impact of the ambient ads. This process makes the subliminal thoughts about your product go to the conscious mind of the consumer. Second, the mainstream ads on television and radio appeal to auditory and visual senses of the person. As such, they should be made entertaining, intriguing and remarkable so that they stand out from other mainstream ads. This second function is perfect for name recall and brand familiarity. Lastly, the mainstream advertisement is the out and about reaffirmation of your product’s quality. It makes first time users remember how great it was to actually have discovered your product. Moreover, it also leads some consumers into actually believing that your brand is impeccable, even if this was not their primary thought.

 

The last step to take is continuous regeneration of promotional and marketing ideas. Now that you have made your brand name memorable to consumers, its time for you to constantly reinvent and improve it. As you may know, more and more businesses are being set up every day. It’s only but logical to keep on producing bright marketing ideas to make sure that your trademark is always at the top of the game… no matter who the competition may be!

 

March 16, 2007 | Filed Under Tips 

Comments

2 Responses to “Building your trademark”

  1. Marc on March 17th, 2007 2:48 am

    Just a word about trademarks Andreas. I have always liked the little caricature of you on this blog. I think it’s a good trademark, that adds a bit of personality and humor. I think it sets a nice tone for the blog.

  2. Andreas Bard on March 17th, 2007 3:26 pm

    Thank you for you comment Mark.

    I use it on all my sites so I guess you can say it is a part of my trademark together with my name.

    //Andreas

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